How to Get Your Own Tequila Brand

How to Get Your Own Tequila Brand

Photo Courtesy: David M. Benett/Dave Benett/Getty Images

Looking for the best tequilas? You’re not alone. Since its introduction to Americans in 1893 at the Chicago World’due south Off-white, tequila — a type of mezcal — has held a special identify in the United States’ bar scene. It was smuggled in from Mexico during prohibition, became the discipline of hit songs, and is an ingredient in some of today’due south near popular cocktails.

To put it but as syrup, tequila has long been a favorite in the U.S. In fact, a recent boom could push the agave-based booze to overtake vodka and snag the top spot as America’s favorite liquor.

What Are the Best Tequilas? Knowing What to Await For Is Key

But as nearly tequila drinkers know, not all tequilas are created equal. Lower-price tequilas typically feature far less agave — at times, the minimum 51% required to qualify as tequila — and are supplemented with other ingredients, namely cane saccharide-based liquor. Others are 100% blue agave, often offering a smoother, more nuanced flavor. And so, you lot have mezcals, which instead of blue agave, tin can feature whatsoever of over 30 varieties of agave. Once more, quality tin can vary, significantly altering the drinking experience.

Unless yous’re using the spirits in mixed drinks — and hoping other ingredients’ flavors cut the taste of a lower-quality tequila — information technology’s best to stick with tiptop-shelf offerings. In some cases, that might mean trying a celebrity-owned brand. Not sure where to kickoff? Here, we’ve rounded up the v best tequilas and mezcals from brands endemic and co-founded by celebrities.

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Casamigos Tequila | George Clooney

Alongside partners Rande Gerber and Michael Meldman, actor George Clooney launched Casamigos in 2013. While the make was subsequently sold in 2017, George Clooney remains active with the company.

Focused on creating a premium tequila, Casamigos but features blue agave from the Jalisco highlands in Mexico. The blanco is lite and crisp, with a slightly citrusy flavor. With the reposado, you become hints of caramel and cocoa, all with a impact of oakiness. The añejo is deep and complex, bringing in hints of vanilla and a touch on of earthiness.

Casamigos Tequila founders Rande Gerber and George Clooney gloat the launch of Casamigos at Andrea’due south at Encore Las Vegas on January 9, 2013 in Las Vegas, Nevada. Photo Courtesy: Denise Truscello/WireImage/Getty Images

Casamigos also produces mezcal, featuring 100% espadín agave. Information technology’s a balanced mezcal with herbal notes and hints of fruit, accented by a fleck of smokiness and pepperiness to give it that little something extra.

Cincoro Tequila | Michael Jordan

In partnership with Jeanie Buss, Wes Edens, Emilia Fazzalari and Wyc Grousebeck, Michael Jordan launched Cincoro, a loftier-finish tequila. The name is derived from 2 Spanish words: “cinco,” which means five and represents the number of founders, and “oro,” which means gold and symbolizes the standard Cincoro strives for with every canteen. So, is information technology one of the best tequilas out at that place? Yes, it ranks pretty high in quality.

Mark Smith and Cincoro founding partner Michael Jordan at the 2019 Cincoro Tequila launch in New York City. Photo Courtesy: Jamie McCarthy/Getty Images

Every bit one would await, Cincoro is 100% blue agave tequila. Specifically, it’s blue weber agave from the Jalisco region of Mexico. As with many tequila brands, in that location are several versions of Cincoro tequila. For exceptional smoothness, the Cincoro blanco is often the way to get. However, if you want a more circuitous flavor profile, the reposado brings a lot to the table, incorporating notes of vanilla, spices and more.

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Lobos 1707 | Diego Osorio and LeBron James

Named afterward the Spanish give-and-take for “wolves,” Lobos 1707 is led by Diego Osorio, with LeBron James serving as a major investor. The make truly
premium tequila and mezcal, featuring a rich heritage and a clear vision. Deigo Osorio aimed to proceed his family’s connection with tequila, revitalizing a storied procedure for creating a delectable tequila and bringing it to the masses. Without a doubt, Lobos 1707 makes some of the best tequilas on the marketplace.

LeBron James (left) and Diego Osorio attend the Lobos 1707 Canadian launch in Toronto, Ontario. Photo Courtesy: Ryan Emberley/Getty Images for Lobos 1707

For those interested in tequila, Lobos 1707 has something for everyone. The joven is clean and crisp, balancing flavor with a gentleness that works for even tequila novices. The reposado is bolder, featuring notes of wood and cocoa. With the extra añejo, you get a deep, daring flavor with hints of molasses, oak and sherry, punctuated by citrus.

You’ll also find a Lobos 1707 mezcal, featuring espadín agave. There’southward a spicy smokiness that makes this offer incredibly rich, but the smoothness ensures it’s non overwhelming.

The Best Tequilas That Offer a Lower Cost-Point

Margaritaville Tequila | Jimmy Buffet

If you’re looking for a relatable, crowd-pleasing tequila, information technology’s hard to outdo Margaritaville. Every bit one would expect, Jimmy Buffet was one of the first celebrities to attach their proper noun to an agave-based spirit, and, possibly surprisingly, it’s one of the best tequilas out in that location, specially when it comes to making cocktails.

Jimmy Buffett (right) sips a tequila drink while comedian Carol Kane watches on during an episode of
Picket What Happens Live With Andy Cohen. Photograph Courtesy: Charles Sykes/Bravo/NBCU Photo Banking company/NBCUniversal/Getty Images

Produced in Jalisco, both the gilt and silvery varieties take a lot to offer. The silver is light, vivid and citrusy, with hints of smoke and black pepper. The gold features forest tones along with fruity notes, combining earthiness with brightness.

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In many ways, the Margaritaville lines were designed with cocktails in mind — for all those kitschy restaurants of the aforementioned proper name. Forth with pure tequilas, the brand offers blends like Isle Lime, Terminal Mango and Tropical Tangerine. Although not swell for sipping, these blends imbue some extra flavor past introducing fruit liquors into the mix, all while maintaining quality and affordability.

Teremana Tequila | Dwayne “The Rock” Johnson

Wrestling icon and movie star Dwayne “The Rock” Johnson also decided to throw his hat into the tequila ring, founding Teremana alongside his ex-wife Dany Garcia. The name is derived from “terra,” which is Latin for “earth,” and “mana,” a Polynesian give-and-take significant “spirit.”

Dwayne Johnson with a canteen of Teremana. Photo Courtesy: Teremana Tequila

Another 100% blue agave tequila, Teremana uses a small-batch strategy for each of its lines. With the blanco, yous get a smooth but bright tequila that feels fresh and upbeat. The reposado is a bit earthier thanks to notes of vanilla and oak, making the tequila rich and velvety. With the añejo, you become a complex, warm tequila that’s slightly sugariness, also featuring notes of vanilla and oak.

One unique signal almost Teremana is that, unlike many other brands of spirits, you can actually see a nutrition label on the bottles if you lot purchase the blanco or reposado. Plus, for a small-batch tequila, it’southward very affordable.

How to Get Your Own Tequila Brand